Used to be a bit of a don't-bother-to-go rather than a no-go zone but the Haarlemmerstraat has blossomed into a fabulous shopping street. Lots of small, independent shops rather than all the same tedious high-street names. And not just clothes and shoes but foodie emporiums and things, as Edina would say. Lots of lunch stop-off points as well. Definitely worth the stroll.