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Amsterdam sinking under the swims [August 8, 2013]
Ever since queen Maxima stripped off and plunged into the Amstel for a charity swim last year, raising cash for good causes by swimming is apparently very hot in Amsterdam.
So much so, that according to Thursday's Parool, there are just too many of them.
On Monday, two students swam over the IJsselmeer to raise money for a cancer charity.
Today, six Dutch people are swimming from Dover to France to raise money for a children's cancer charity.
On August 24, 42 Amsterdammers will take part in a 2.5 kilometer swim to raise money for a Guatamalen children's charity. The same day the Royal Amsterdam Swim over 10 kilometres and the Amsterdam Swim (2.5 kilometres) will take place to raise money for a clean water charity.
The big one is the Amsterdam City Swim up 2.3 kilometres of the Amstel on September 8, raising money for a nerve and muscle disease charity.
But all this water-borne fund raising is taking its toll on sponsors and donors, says the paper.
The Amsterdam Swim and Royal Amsterdam Swim threaten to be the big losers and the Amsterdam Swim no longer has a sponsor, the paper says.
Founder Erik van Loon has been grumbling in the Parool about the Amsterdam City Swim nicking its name, and about the fact clean water is a 'less sexy' than a muscle disease.
He's probably right. But the participation of Maxima in last year's Amsterdam City Swim has hardly been a disadvantage either.
Personally, we think everyone who dares swim in the murky waters of the Amstel is completely mad.