There are some very, very irritating adverts around - such as speed skater Mark Tuitert and his 'last Bueno'.
But tonight, well this little gem takes the biscuit.
There is mum hoovering the stairs and then moving into daughter's room where daughter is apparently packing a little sailing dinghy to head off for some jolly adventure. Mum hoovers away while daughter grabs a green blanket and then prepares to sale off into the sunset.
And what are they advertising? Roompot holiday parks. Bet thousands of mums will be rushing out to book that one.